I started a discussion on Mobile Start-ups group on Linkedin about why having designed a mobile application instead of having a particular web page/site designed and accesible via mobile-browser?

Mobile applications

• no need of internet connection (accessible anytime if installed)
• more attractive look and feel
• faster
• no costs for data download
• can be easily delivered via bluetooth beamers, web, etc.
• sometimes problem with updating
• need to be installed / downloaded
• can access your phone multimedia capabilities (photo/video), functions (addressbook) or shortcuts.
• application development to be a little more costly than browser-based

Mobile webs

• informations are up-to-date
• lower prices
• no need of installation
• slower (data transfer, etc.)
• limited possibilities for advanced interaction, games, etc.
• you can target a large set of supported devices
• mobile website need to be able to recognize mobile device and deliver proper content (right image sizes, formats, etc.) and also there are still some device supporting only WML and need to be considered.

Did we missed something? Is there anything we could add to the list?
What’s your option when you go for a mobile solution?